World's Leading Brand of Vitamin, Mineral and Dietary Supplements TapsInternational Icon for Global Marketing Campaign and Cause-Related
Initiative **B-ROLL OF THE PRESS CONFERENCE WILL BE AVAILABLE VIA THE REUTER'S WNS
FEED AT 4:05 - 4:15 a.m. GMT on FRIDAY, FEBRUARY 29th.**
ADA, Mich., Feb. 28 /PRNewswire/ -- Amway Corporation announced today that it has signed two-time FIFA Player of the Year and soccer phenomenon ronaldinho to a multi-year, global endorsement agreement to represent Nutrilite, the world's leading brand of vitamin, mineral and dietary supplements.(1)
The endorsement, the largest platform in the 74-year history of the Nutrilite brand, aligns ronaldinho with other world-class athletes who endorse the Nutrilite brand, including 100-meter world record holder Asafa Powell, 110-meter hurdles world record holder Liu Xiang, and 400-meter American record holder Sanya Richards.
As part of the partnership, ronaldinho will be featured in a multi-national marketing campaign that spans 58 countries on six continents, which was unveiled at a press conference in Barcelona. In addition, the company named him as a Nutrilite Global Spokesperson for the Amway One by One campaign for children.
Quixtar North America, Amway's sister company, will leverage the relationship with ronaldinho to excite and inspire Quixtar Independent Business Owners, who are the exclusive providers of Nutrilite products in the U.S. and Canada.
"Not only is he a great fit for the Nutrilite brand, he aligns perfectly with our company values," said Candace Matthews, Chief Marketing Officer. "Like the people in our company, he's committed to achieving optimal health and encourages others to do the same. He is the consummate team player making others ar'/>"/>
SOURCE Amway Corporation Copyright©2008 PR Newswire.
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